Sézane and Kuehne+Nagel elevate customer experience
In the fashion world, brand experience goes far beyond the product—it is an emotional connection between the brand and its consumer. From luxurious packaging to seamless delivery, every detail matters.
Arnaud Ameline, Chief Operations Officer at Sézane and Djamel Aggoune, Director of Paris fashion campus at Kuehne+Nagel France, share how tailor-made services create a unique customer experience that elevates brands to new heights.
The role of experience in fashion logistics
“Fashion logistics must be as refined as the products themselves,” says Djamel. “It’s about creating an experience, which reflects the very essence of a brand.” Kuehne+Nagel is committed to offer tailor-made services meeting the most demanding expectations in this industry—from customisation to delicate details such as spraying perfume on each order, and premium services like embroidery or handwriting on packaging. In the high-end fashion market, presentation is paramount. The packaging, down to every ribbon or engraved tag, is part of the brand experience. Unboxing is a sacred moment . When final customers open a package, they expect the same level of detail and care they would experience in a boutique.
Arnaud Ameline adds, “Our customers are looking for more than just a product—they want an emotional journey. The way we deliver this experience is crucial, and Kuehne+Nagel has become an integral part of ensuring we deliver our promise, from the warehouse to the final delivery.”
Flexibility at the Paris fashion campus
Fashion trends change rapidly, and brands need to stay agile. Djamel explains, “One of our key strengths is flexibility. Our supply chain solutions and processes are crafted to evolve with shifting consumer demands.” The Paris fashion campus stands as a testament to Kuehne+Nagel’s commitment to the fashion industry. “This dedicated centre brings together high-value expertise to meet the evolving needs of our clients,” Djamel notes.
The campus is particularly suited for the rise of online sales in fashion, providing innovative logistics and transport solutions which allow to optimise costs, delivery times, and carbon emissions. For brands like Sézane, this centre of excellence is crucial for their logistics strategy. “With Kuehne+Nagel’s support, we can handle the ebb and flow of demand—whether during peak sales periods or for new product launches—without compromising on quality.”
With over 80,000 employees at almost 1,300 sites in close to 100 countries, the Kuehne+Nagel Group is one of the world’s leading logistics providers. Headquartered in Switzerland, Kuehne+Nagel is listed in the Swiss blue-chip stock market index, the SMI. The Group is the global number one in air and sea logistics and has strong market positions in road and contract logistics.
Kuehne+Nagel is the logistics partner of choice for 400,000 customers worldwide. Using its global network, logistics expertise and data-based insights, the Group provides end-to-end supply chain solutions for global companies and industries. As a member of the Science Based Target Initiative (SBTi), Kuehne+Nagel is committed to sustainable logistics by reducing its own environmental footprint and by supporting its customers with low-carbon logistics solutions.