End-to-end supply chain services for Haier IT Europe

Haier IT Europe, a division of one of the largest Chinese consumer electronics and IT companies, has chosen Kuehne + Nagel in the Netherlands as its strategic partner for the provision of end-to-end integrated supply chain services.

In the scope of the contract, Kuehne + Nagel will manage consolidation of freight in China and inbound transportation by sea and air to its facility in Moerdijk/NL - Haier IT’s European distribution hub. Here, services provided include warehousing, customs clearance and cross-docking for final distribution to European customers.


Haier IT Europe is in the process of developing a European sales market for its products, which include notebooks, portable media, display and data storage devices as well as media centre solutions. By leveraging its comprehensive logistics expertise and infrastructure, Kuehne + Nagel will help the company accommodate the growing goods flows and supply chain requirements across the new geographical markets targeted, optimising end-to-end supply chain cost and ensuring first-class delivery performance and service levels.

About Haier

Haier is the world’s 4th largest white goods manufacturer and one of China’s Top 100 electronics and IT companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. In Europe, Haier has particularly gained wide recognition in the European appliance market for high quality, unique design and efficient customer service. Haier established an IT division in Chinaat the beginning of 2003. InJune 2005, the Haier IT Europe division was established in Eindhoven, The Netherlands, to clearly focus on business development in the European markets.

For further information please visit www.haier.com, www.haiereurope.com or www.ithaier.nl