Lead logistics solution for UPM Raflatac

UPM Raflatac, a leading supplier of pressure-sensitive labelstock and radio frequency identification tags and inlays, has assigned Kuehne + Nagel to manage transport planning across Europe. The lead logistics solution enables UPM Raflatac to plan production processes more flexibly and reduce order lead times.

UPM Raflatac, a member of a leading forest product company, UPM, operates a network of labelstock production facilities and slitting terminals across the UK, France, Finland, Spain, Germany, Italy, Polandand Hungary. At these sites, paper mother rolls are coated and labelstock is cut-to-order for customers in the product and information labelling market.

In a sector where maintaining a competitive edge means tightening the order-to-delivery cycle, UPM Raflatac was looking for a solution that would ensure high levels of delivery reliability and customer service.

To meet these requirements, Kuehne + Nagel has implemented a Europe-wide lead logistics solution. Kuehne + Nagel is thus able to optimally plan and execute all UPM Raflatac transports using sub-contracted hauliers, as well as providing the customer with the respective information to enhance production planning.

“Kuehne + Nagel was fast to understand our business and requirements,” commented Reijo Reinvall, Supply Chain Director, UPM Raflatac. “The lead logistics solution provides us with a competitive edge by shortening our order lead times as well as standardising transport management processes across our network.”



Axel Brunnée, Senior Vice President Global Business Development, Lead Logistics Solutions at Kuehne + Nagel, said: “Our lead logistics business model ensures that both partners benefit from the fulfilment of mutually defined objectives. Based on this collaborative approach, UPM Raflatac granted us insight into their operational processes, thereby allowing us to exploit the full potential of the lead logistics concept.“